China style,Russia style, India style,Arab air style ... ... few years, the old fashion world seems to constantly tap the Far East culture. At the same time, these gorgeous designs are accompanied by charming luxury brands Dongzheng pace.
In addition to including Russia, China, India and the Middle East to the Western world's understanding of fashion are just a decade or complete. In the Middle East, people's habits have not changed the traditional dress. In India, most women's wardrobe of clothing or a sari. However, this is without prejudice to other luxury brands to find the gap, thereby opening an incredible new market.
World Luxury Association released a report shows that Chinese luxury goods amounted to 8.6 billion U.S. dollars, accounting for 25% of the global market for the first time surpassed the United States as the world's second-largest luxury country.
China has become the world's third largest consumer of luxury goods, is expected to surpass the United States in 2015 to 32% of the share and the Japanese side by side, behind in the global luxury goods consumption in the first. China's young upstart who in a very short period of time Emboldened by this trend of development, from expensive watches to imported cars, they are all invested interest. The luxury agents have also reported a positive response. According to statistics, the world's leading luxury brands, 80% of the Chinese market.
In order to mark their social status, China's affluent tend to choose those well-known brands, mainly including the historic French fashion and high price watch. Thus, Louis Vuitton, Chanel, Dior and Lacoste are the most recognizable fashion and accessories brand. Rolex, Omega, Cartier, Vacheron Constantin, Breitling is among the most well-known in the watch. Affluent Chinese and about 22% have a Rolex watch, 66% in the past six months, which had been purchased at least one watch, whom spent an average of 15,389 yuan.
India: Men's mainstream market
India's nouveaux riches are unprecedented luxury consumption, and from high-level luxury vendors were all happy to meet with their needs. Ermenegildo Zegna Spring Summer ad has a "Pink City" Jaipur reputation for filming, thereby becoming the first opportunity to shoot international advertising in India, men's luxury brand.
In India, traditional customs and practices became clear that Europe and the United States to promote luxury obstacles. Over the years, the States on imported commodities and heavy taxes (import tariffs on watch up to 50%), rundown also makes a luxury retail environment is difficult to find a foothold. In the next three years, India's luxury goods market, the annual growth rate will reach 25%. In the past, in India, only the nobility to wear Cartier jewels - in today's India has undergone tremendous changes.
Six in India's best-known luxury brands, there are three brands from the local community, and to the main men. Survey, when asked the most familiar brands, most people's first reaction was men's brand. Swiss watch business is the best performance in India of foreign luxury goods vendors. The Gucci is the only squeeze into the ranks of the top ten well-known fashion brands. Marc Jacobs had heard only of the total population of Indians, 8%, Yves Saint Laurent's performance even worse, only 7% of Indians knew the name. As a sponsor of India Fashion Week, local fashion brand Wills Lifestyle's stylish people on the ground may also be more familiar terms.
India during the hot, people will come wearing a shirt as a jacket - which explains the popularity of Louis Philippe and the Crocodile, both well-known shirt manufacturer. Local high-end brands such as ParkAvenue, Allen Solly, and Reid & Taylor is also very popular for its family of men, even though they have also created women's clothing and traditional costumes. These brands will dress as a key reason is clear is that the wedding was the social activities of India attaches the highest importance
Chanel 09 early autumn series of high-level hand-Square, the stage moved to Moscow, called "Paris - Moscow", fashion, full of feelings of the era tsarist Russia
Russia: growing segment of the market
Russia's billionaires and now can be long goodbye surreptitious years, purchased large quantities of high fashion and jewelry, eager to show off their wealth. In the world's largest luxury goods exhibition "Millionaire Fair" (Millionaire Fair), the major influx of luxury brands to the U.S. dollar over the pockets of large denomination bank notes are displayed rich helicopters, gem-studded gold pencil, as well as to build baby bottle
In all the emerging luxury market among Russian consumers for foreign brand recognition is the highest. Their favorite brands are Versace and Dior. In addition to a large number of American and European brands, there are two popular local brands like the Russians, they are Vyacheslav Zaitsev and ValentinYudashkin, both have clothing series and custom series.
"Russian people like to buy luxury goods, which is why all the world's leading brands of boutique will arrange Russian-speaking staff," the Russian edition of "L'Officiel" editor in chief Evelina Khromtchenko said, "the Russians are always in the best select the best brands of goods - chanel bags and coat, YvesSaint Laurent smoking and wear leather shoes, Dolce & Gabbana's Tee skirt, Dior and Lanvin large dress, Balmain's cowboy clothing, Balenciaga, and the Clutch Wallet cortical motor jacket, Burberry's waist windbreaker, as well as Louis Vuitton suitcase. "
Russian woman there is a well-known hobby - to buy jewelry, especially rings and necklaces. In the past six months, their average jewelry purchases of up to 1.3, on average affluent should spend a ring on 7404 U.S. dollars. The brand's reputation and production process is the most of their attention to two major factors, Bulgari, Cartier, and Tiffany are the most popular
On a quarterly basis in Paris, Milan and New York Fashion Week front row, new faces are rare. Therefore, when wearing a Miu Miu glasses blonde beauty shorter people, the Russian version of "L'Officiel" editor in chief Evelina Khromtchenko appear in the front row, she immediately attracted the attention of their Laojiang Hu.
"Russia has undergone great changes. Ten years ago, is the mistress of their age, now their daughters married his mistress, and genuine era of his wife has come," Khromtchenko chuckle and said, "Russia is now not only want to buy sexy women clothing, would like to show themselves as the masters of the position. "from the Russian consumers will be able to glimpse a brand favored by this change: they prefer such as Chanel Handbags and Ralph Lauren fashion tastes are more conservative."
As for the Khromtchenko own style, cutting-edge brands such as Martin Margiela and Balenciaga, as well as the classic and elegant brands such as Dior and YSL are often patronize her. The very early into the fashion media, women have contributed to brands such as Gucci and Valentino stationed in Russia, and through television and radio programs gain a great reputation.
Russia's domestic brands Valentin Yudashkin 09 Spring-Summer show
Russia local designer Vyacheslav Zaitsev
Indeed, the designers are active in Russia and its neighboring countries such as Azerbaijan and Kazakhstan to find a way out. Ralph Lauren and AlexanderMcQueen are located in Moscow, with the luxury shops proved its expansion ambitions.
At the same time, Khromtchenko pairs of words are also very strict quality requirements, be sure to ensure that they match with an attractive picture. "In Russia, each of sanitation workers have read" War and Peace. "Tolstoy reading for school curricula," she said, "So in reading this regard, the Russians are always the highest standard." This Bit editor in "The Devil Wear Prada" playing Russian dubbed version of "Monster" Miranda Priestly's voice actor, it really deserved Russia's Anna Wintour.
The unprecedented desire to purchase
China's luxury retailers are also aware that consumers in China's fashion knowledge than 10 years ago, has greatly increased. Lane Crawford Department Store China has long been the fashion director Sarah Rutson decided to re-assess her customers. "Hong Kong people do not buy the speed of things so fast. Mainland customers will spend in 8 minutes, more than 30,000 pieces. I did 20 years in the retail sector, is the first time to see this amazing desire to purchase."
In India, 2007 "Vogue" magazine founded the Indian version of the marked changes in the luxury market in the country. India's 8 percent annual average growth rate has become the fastest growing economies in the world one of the countries, and thus created a group of keen on buying Louis Vuitton handbags and Jimmy Choo high-heeled shoes of the consumer
In the dress code demanding Middle Eastern countries, the real firm foothold are those who are good at communicating with the luxury brand of smart people. In 1992, Sheikh Majed Al-Sabah in Kuwait opened the first Villa Moda boutiques. 17 years, he persuaded Prada, Missoni and other brands made for his guests Turkish gown. Even with bold exposed to famous Gucci Bags and Dolce & Gabbana have also persuaded him to start a long skirt, or even sew on the sleeves Bra-style jacket. Today, he was in Qatar, Syria, Dubai and Bahrain have opened branches. "Love a woman covered head liked Prada turban." He said.
